STARTLESS / GROW 003
THE
PRICING
GUIDE
Charge what
the work is worth.
STARTLESS / GROW 003
The Pricing Guide
Charge what the work is worth.
A short, direct guide to pricing: how to set a rate you can say out loud, how to move from hourly to value, how to raise prices with existing clients, and how to handle the pushback when it comes.
A guide to setting, raising and defending prices for freelance and creator work without guesswork.
The problem it removes
Prices set by nervous guessing stay low for years, because raising them later feels harder than starting high would have been.
What's included
- Rate-setting worksheet
- Hourly-to-value transition steps
- Price-increase email templates
- Objection responses that are not discounts
- Annual pricing review checklist
A look inside
- 01Section one — overview and setup
- 02Section two — the core framework
- 03Section three — worked examples
- 04Section four — templates to copy
- 05Section five — the checklist
Structure shown for demonstration.
How to use it
01
Complete the rate-setting worksheet.
02
Pick the clients for the first increase.
03
Send the price-increase email using the template.
Who it's for
- Freelancers who have not raised rates in over a year
- Creators pricing a first or second product
- Service providers who discount under pressure
Formats and compatibility
Delivered as PDF, Notion. Works with Notion, Any PDF reader.
NotionAny PDF reader
Questions
Does it give me a number to charge?
It gives you a method to reach your number based on costs, market and the value of the outcome. The number is specific to your situation.
Will raising prices cost me clients?
Some, sometimes. The guide covers how to sequence increases so the risk is small and the clients who leave are the ones you can afford to lose.
Still deciding? Read the full FAQ or ask us anything.
The Pricing Guide$12 · G003