STARTLESS / GROW 001
THE
OFFER
GUIDE
Make it clear.
Make it sellable.
STARTLESS / GROW 001New
The Offer Guide
Turn what you do into something people buy.
Most people undersell because their offer is vague. This guide walks through naming the outcome, setting the scope, pricing it and describing it in words a buyer understands — with worksheets at each step.
A guide to shaping a clear, sellable offer from skills and services you already have.
The problem it removes
"I can help with a bit of everything" is not an offer. Without a defined outcome and price, every sales conversation starts from zero.
What's included
- Offer definition framework
- Outcome and scope worksheets
- Pricing approaches with worked examples
- Sales-page section-by-section outline
- Ten before-and-after offer rewrites
A look inside
- 01Section one — overview and setup
- 02Section two — the core framework
- 03Section three — worked examples
- 04Section four — templates to copy
- 05Section five — the checklist
Structure shown for demonstration.
How to use it
01
Work through the outcome and scope worksheets.
02
Choose a pricing approach and set the number.
03
Draft the offer description from the outline.
Who it's for
- Freelancers moving from hourly to packaged work
- Creators launching their first paid product
- Service providers who compete on price by default
Formats and compatibility
Delivered as PDF, Notion. Works with Notion, Any PDF reader.
NotionAny PDF reader
Questions
Is this about copywriting or about the offer itself?
The offer first. The wording matters, but a clear description cannot rescue a vague offer, so the worksheets fix the offer before the page.
Does it tell me exactly what to charge?
It gives you three ways to arrive at a price and the trade-offs of each. The final number is a decision, not a formula.
Still deciding? Read the full FAQ or ask us anything.
The Offer Guide$15 · G001